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Prachi Bhudeka Search Engine Optimization, Search engine marketing, digital marketing

Mumbai, India Prachi Bhudeka
Digital MarketingMedia BuyingSearch Engine MarketingSearch Engine Optimization
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PRACHI BHUDEKA

Pursuing PGDM – Marketing

Email id: prachi.bhudeka@gmail.com |Contact No. : 9004077932 |Age: 24

 

 

 

ACADEMIC CREDENTIALS
YEAR
DEGREE / CERTIFICATION
INSTITUTE
BOARD/UNIVERSITY
RESULT (%)
2016-2018
Post Graduate Diploma in Management (PGDM)
MET Institute of Computer Science
Two Year Full Time Autonomous Programme
(Approved by AICTE)
70 (Pursuing)
2014
B.Sc.IT
Usha Pravin Gandhi College of Management, Mumbai
University of Mumbai
65
2011
H.S.C.
Thakur College of Science and Commerce, Mumbai
Maharashtra Board
78.67
2009
S.S.C.
Children’s Academy, Mumbai
Maharashtra Board
75.53

SUMMER INTERNSHIP
UltraTech Cement Limited (Unit: Birla White)                                                  Duration: 2 months (May-June 2017)

Designation: Marketing Intern

Project Topic: Digital marketing strategy for Birla White

Description:

·         Created an online sales strategy model for Birla White for selling their products online.

·         Created a lead generation model as an alternative to online sales model.

·         Worked on Search Engine Optimization and Search Engine Marketing plan for Birla White with the agency Group M.

·         Suggested and drafted a plan to launch Birla White on Instagram.

·         Handled social media pages of Birla White.

·         Studied about the competition and their website.

·         Conducted few market visits to understand the psychographics of painters, contractors, retailers and stockist’s and to study the problems in market causing non-acceptance if any.

·         The lead generation model and the draft to launch Birla White on Instagram were approved.

 

PROFESSIONAL EXPERIENCE
Infosys Limited                                                                                                         Duration: 15 months (Nov 2014-Feb 2016)

Designation: Operations Executive

Description:

Training on Core Java, Adv Java, Servlets, JDBC

Incident Management

Troubleshooting Clients issue from P1-P3 incidents and trying to resolve them as quickly as possible so it does not affect production.
Automation of small task to expedite the work using sikuli IDE.

TECHNICAL PROFICIENCY
Languages: C++, JAVA, Adv JAVA, SQL, PL/SQL
Databases: Oracle 10g
Operating Systems: Windows 8/7/Vista/XP, Unix
Microsoft office tools: Microsoft Word, Excel, PowerPoint
Other: Photoshop

PROJECTS UNDERTAKEN
MET Institute of Computer Science:

·         Digital Marketing Campaign across different platforms for the brand Maggi, along with creative’s (Digital Marketing)

·         Online and Offline Advertising Campaign for Urban Ladder, also created creative’s, TVC and Jingle (Advertising)

·         Market Research on Tea and Coffee Stores in India, conducting focus groups and initiating a Business plan based on the findings.

UPG College:

·         Live Project-Developed an Intranet Test Application using SQL Server 2008 as backend and Asp .net framework 4.0 in Microsoft visual studio 2010 as frontend, 2014

·         The Snake game built in C++, Computer Graphics, 2012

 

CERTIFICATIONS/ACTIVITIES
Certifications:

·         Microsoft Oracle 10g (from CMP Infotec)

·         PL/SQL (from CMP Infotec)

·         Web Fundamentals (from Infosys Limited-Internal Certification)

 

Activities:

Drama: 11-August-2011, Youth Festival(Mumbai)
International Climate Change, 2009-10, Mumbai
Attended Interpersonal skills course at SKVM, 2012-2013, Mumbai

LANGUAGES KNOWN
English
Hindi
Marathi

INTERESTS
·         Painting

·         Swimming

 

I hereby affirm that the information in this document is accurate and true to the best of my knowledge.

 

Place:     Mumbai

Date:      4th November, 2017

Prachi Bhudeka

Education

2016-18 MBA - Marketing at Mumbai Educational Trust

Pursuing

2011-2014 Bsc.IT at Usha Pravin Gandhi College of Management

Experience

Nov 2014-Feb 2016 Operations Executive at Infosys Limited
May 2017-Jun2017 Marketing Intern - Topic: Digital Marketing Strategy for Birla White at Ultratech Cement Ltd (Unit: Birla White)