Objective: To be a strong and effective icon for a brand’s existence in the arena of digital and social media. Academic Qualifications:
2010 – 2012 : MBA/Post Graduation Diploma in Advertising, Communication and
Marketing Management with dual specialization in Integrated Marketing
Communication and Brand Management from EMPI Business School, New Delhi.
2007 – 2010 : Graduation in Bachelor of Commerce (Honors) in Accounting and Finance from SivanathSastri College under Calcutta University.
2007: XII from Little Flower School, Jamshedpur.
Work Experience – 5.7 years
February 2012 to October 2013 – Worked with Havas M e d i a as a digital copywriter in the
creative team – Associated with Nokia, Veet, Vanish and Durex
November 2013 to June 2015-Worked as a Social Media – Team Lead in AdGlobal360 India,
Google authorized digital company for clients like IFFCO Tokio General Insurance, Valvoline
(Indonesia, Philippines and Vietnam), Lovely Professional University,Chandigarh University, Planet M, Veena World, AOC India, EduClub4u, EazeConnect, PayUMoney, Ambience Mall, International Fertility Center, Genesis Woman, Tandon chest center, Tadpoles, Medlinks, and many more.
July 2015- September2016 – Worked with Hindustan Times as a Deputy Manager. Worked on campaigns – HTGIFA , HTLS, HTMS, SayThanks, HTYourVoice, #MYHT and HTFRIDAYJAM (Social Media, Digital Media, Website, Onground.
September2016 to July 2017– Working with Annalect, Omnicom Media Group as a Sr. Media Analyst. My major client is AT&T. Handled AT&T’s cricket wireless campaign and working on social and digital tools like Unified, Sizmeik, Marin, Kenshoo, DDM, Brand Network and python (partially)
Design creative campaigns for Nokia on the digital platform.
Deal with social and digital campaign measurement to translate insights with reference to strong analytical thinking that leads to campaign effectiveness for US clients.
Work on holistic reporting dashboards by using data manipulation tool.
Strategized and analysed AT&T’s cricket wireless campaign by making reports and showing insightful results and way to optimise it further.
Worked on designing DATA Lake for A&T.
Strategize, Manage and Handle HT property campaigns – Hindustan Times Great Indian Football Action , Hindustan Times Leadership Summit, Hindustan Times Friday Jam, Hindustan Times Most Stylish. Live Coverage for all the campaigns.
Campaign website management, landing pages development and media plan strategizing.
Interactive digital brand campaigns on Nokia – Trendify.in, 00:05:20:00 Experiments, Switch to Lumia, Nokia Ad Star, Nokia Love and Point Discover Do (PDD)
Digital campaign for Veet’s product launch.
Brand Strategy for existing and new clients, analysis, management, ideation and team management.
Strategic Consulting, including digital plan & strategy development. Monthly twitter campaigns for PayUMoney and IFFCO TOKIO General Insurance.
Market Research regarding promotion of DISH TV by McCann Erickson.
Conducted the study Consumer Sensory Index (CSI) to understand the consumer’s perception in Telecom sector.
Conducted the District Media Profile Study as a part of academic curriculum to bring out the essentials of Mass Media in Jamshedpur.
Made a TVC of 2 mins for Google Mobile Moves Competition.
Participated in a movie making competition at EMPI Business School and Photography competition for NMiMs PARAGANA ’11(FOTO FIESTA).
Awarded 1st position in the Brand Architecture and Design workshop under Mr. Noorul Islam, former Chairman of Advertising Agencies Association of India (AAAI)at EMPI Business School.
Extra curriculum activities / Achievements
Photography and logo designing for PhotoSafari-Delhi, Administrator for PhotoNirvana: NCR & Mumbai and blogs in weebly.com.
Writing short stories for Telekids, magazines of South Point School, Kolkata and blogging.
Anchoring during Durgotsav and merit awards in EMPI Business School.
MS Windows, Windows XP, Apple Macintosh, Adobe Photoshop, Adobe After Effects, Premier Pro, iMovie
Tally ERP9 and Financial Accounting for 6 months from JadavpurUniversity .
Social media analytical tools and other marketing and display tools like Unified, Sizmeik, Marin, Kenshoo, DDM, Brand Network, Social Bro, Hootsuite, Twitonomy and python (partially).