Aditi Kath Senior Executive (Digital Marketing)

New Delhi, Delhi, India Aditi Kath - LinkedIn
leadershipmarket researchMarketingpay per click (PPC)Search Engine Marketingsocial media campaignsteam management

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  • Google Ad Words Certified in Search Advertising
  • Certificate in BEC Vantage from Cambridge University
  • Udemy certification in Digital Marketing
  • NIIT certification for Object oriented programming using C# and ASP.NET

Project 1
Yes Bank Limited, Mumbai
2 month summer internship 2015

  • Worked as a trainee on a project titled “Banking system in India along with due diligence of pool buy out and post disbursement audit of dealer and farmer financing”
  • Worked on a project titled “ Market of High Value Agricultural Products (HVAP’s) in India ”
  • Worked on project titled “ Rise in cost of Cash Crops”

Project 2
Prin L.N. Welingkar Institute of Management Development & Research
Creative Leadership Program

  • Worked on the project titled “How may we develop opportunities for hygiene engagement in Rural India?” in association with Eureka Forbes Ltd. & Goonj, to increase awareness about portable water & women hygiene
  • Developed an awareness module for the teachers to be taught to the students.
  • Formed an alliance with Goonj, which would provide affordable sanitary napkins and sell them through a Self Help Group (SHG) formed within the village


2014/2016 MBA/PGDM at Prin. L.N. Welingkar Institute of Development & Research
2008/2012 B.Tech (Information Technology) at Institute of Technology & Management, Gurgaon


Feb 2017/Present Senior Executive (Digital Marketing) at Medanta - The Medicity

•Handling the affiliate and web marketing activities of the products
•Creating high-quality paid campaigns across Google (PPC), Facebook, and Twitter
•Keyword Research Analysis, Ads Creation and Campaign Data Analysis
•Set up conversion tracking, goals, and call tracking in third party tools
•Social Media Marketing: working with agency and vendors for optimising campaigns
•Develop marketing and branding content for website
•Set-up landing pages and measurements funnel to track campaign performance
•Website Redesign, collaborating with development vendor for UI/ UX

Jun,2016/Dec,2016 Core Team Member at Indian Political Action Committee

•Worked as a consultant for Indian National Congress for Uttar Pradesh Assembly Elections, 2017 & Punjab Assembly Elections, 2017
•Headed Focused Group Discussion and In-depth Interview in Uttar Pradesh and Andhra Pradesh region to obtain demo-graphical understanding, past election analysis, opponent analysis, prominent caste inclinations, pressing issues in the district & their counter measures
•Conceptualised and planned a 48 day campaign across 75 districts to convey poll promises of the party by organizing road shows and grand meetings through locations of significance by managing logistics and aligning with party
•Was actively involved in the process of campaign designing and execution. Identifying the stakeholders, liaising with them and create a network of free flow of extensive campaign were few of the responsibilities amongst others
•Handled Social Media Content & Campaigns for Indian National Congress- client of IPAC. The digital properties included Twitter accounts and Facebook pages.
•Media liaising for information gathering and dissemination was an important part of the job.
•Worked on media management of the events (Udghosh, Sonia Gandhi’s road show in Varanasi & Halke Vich Captain), which encompassed social and digital media
•Was appointed as the District Point Of Contact (DPOC) of Gorakhpur, Uttar Pradesh under the Kisaan Campaign which included overseeing the activities under the campaign and ensuring efficient use of all the resources, and reach the target

Oct,2012/Feb,2014 Marketing Manager at HRHK Biotech Pharmaceuticals Pvt. Ltd.

•Developed a local tactical plan based on strategy and a deep understanding of local insight and path to purchase.
•Delivered localized expert marketing materials together with local insights for sales force implementation
•Delivered localized expert marketing materials together with local insight for activation of other marketing touch points (advertorials, e-platforms, etc) for non-sales force implementation
•Worked with local shopper team to identify opportunities with retailers to drive pharmacy recommendation and retail specific programs around the category (where applicable)
•Administered the targets of ASM’s, doctors the product being marketed to, sales of the nearby chemists