If you describe yourself as strategically minded, organized beyond belief and passionate about digging into the heart of clients’ business needs, while building a digital footprint ground up then you just might be our chief digital strategist.
Role: The Digital Marketing Manager will provide vision and leadership to our expanding digital media teams as they deliver products and services for clients while supporting agency vision. Supervise the development of strategic channel and media approaches that meet client objectives and drive measurable results. He should be a visionary leader who ‘connects the dots’ around business and consumer insights, and articulates digital concepts and solutions in a clear and compelling way to clients. Collaborate with senior level creative and account folks on various accounts. Identify new media offerings based on the digital marketplace and client parameters. Provide a holistic viewpoint in order to optimize across channels. Manage strategic senior-level relationships for our largest clients and helping to guide them with knowledge and solutions appropriate to their businesses, industries and trends. Participate in new business development opportunities in conjunction with analytics and brand planning teams, including creation of pitch materials, presentations, research and insights, valuation and business case development, process optimization, digital roadmap development and other modules depending on client needs.
We’re looking for someone who has actually been in the weeds and trafficked campaigns, implicitly understands tagging, tracking and the technical aspects of the digital channel. Has a stellar reputation among employees they have managed, not just clients and their own direct reports.
This is very important-we want someone who is role model material: fair, levelheaded and inspiring. Open-minded, curious and passionate about digital.
Work Experience required:
5-8 years of digital media specific experience, minimum of 3 years agency experience in managing, building and motivating teams. Expertise and demonstrable success with media planning/strategy, search marketing. Deep understanding of third-party ad serving, web analytics and other data sources such as Google analytics. Ability to understand client objectives and translate them into media strategies.
Solid understanding of online advertising and direct marketing performance metrics. Proficiency in managing numbers. High level of proficiency in Excel, PowerPoint, and Word. Proven business development expertise and leadership skills. Knowledge and understanding of relevant tools and resources including research partners, ad servers, search engines, analytics, Omniture, AdRelevance etc.
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