Copywriter / Sr. copywriter
Sr. Copywriter at Social Kinnect Full Time
Social Kinnect is looking for a Sr. Copywriter.
YOUR ROLE – As a Sr. Copywriter at Social Kinnect, you will be working closely with the Strategy and Business Development team. A prime objective is to action strategies, by giving it the brand’s voice, that reaches out to hold on to the attention of the target audience
YOUR RESPONSIBILITIES
- Attending briefing meetings with BD and Strategy team to understand creative aspects of the brief first hand
- Understanding the brand tone
- Understanding brand requirements in terms of look and feel of creatives
- Debriefing CS team in conjunction with Strategy and BD on work to be taken forward
- Thorough referencing (industry, brand, competitor research)
- Discussions with Strategy team to have a clear understanding of strategies developed for brands
- Conceptualizing strategies and briefs and creating content in tune with brand tone
- Writing creative content in terms of pitch copies, scripts, campaign copies, case study content etc.
- Strengthening a basic understanding of Media and SEO so as to successfully write media copies
- Working with relevant teams to piece together final creative
- Coordinating with BD and Strategy teams for finalization of decks
- Attending pitch meetings along with BD and Strategy team to elaborate on creative aspects of the deck
- Successfully securing client’s whole-hearted buy-in to creative ideas pitched
- Ideation with Strategy, BD, CS teams to develop a pipeline of creatives for brand campaigns
- Evaluate industry trends and competitor offerings to identify best practices and improve current offerings
- Successful switching between brand tones while working across multiple brands
- Leading and guiding a team to think from the customer and brand’s perspective so as to churn out relevant content
- Overall quality check of content written by the team
ABOUT YOU
Professional / Academic Requirements
- 2-4 years of relevant work experience
- A Degree in Marketing, Advertising or relevant field
- Relevant Post Graduate Degree (Optional)
Technical Requirements
- Able to use new, improved and apt methods of research
- Strong command over the English language
- Excellent vocabulary
- Have an in-depth understanding of all digital media marketing platforms
- Proficient in using all MS Office software (optional)
Creative Requirements
- Creative thinking
- Ability to add an innovative touch to work at hand
- Quick conceptualization of ideas
- Up-to-date on creative trends
ABOUT US
Social Kinnect is India’s fastest growing independent integrated digital marketing agency with a clear vision of helping solve brand problems using equal prowess across Digital Creative and Media. Thus helping our clients gain measurable impact on their business goals. Our focus is to find Creative Solutions to contemporary marketing problems. We aspire to build a deeper connect with the clients’ audience, have more impact on the companies driving their goals and understand the clients’ business strategically, to provide the perfect digital solutions.
So if you think you have the skillset, desire and aptitude to drive these business goals for India’s top brands and be part of the fast-paced growth in the digital landscape, write to us and we’ll #Kinnect over a cup of tea/coffee, whatever you prefer.