Senior Brand Planner
Sr. Brand Planner at Forecast Full Time
Forecast is looking for a Sr. Brand Planner
Experience: 3+ years
Job Description:
Clients love agencies that think. Agencies that know their customers and business as well as they do. At the core of every agency’s think tank is an Account Planner who enjoys poring over the internet (and everywhere else), researching meaningful insights, and translating those insights into bold strategies and ideas. We’re just a call away if you think you fit the bill, and we’re just a call away!
Role and Responsibilities:
● Examining clients’ businesses and understanding their goals and objectives
● Researching and gathering data on customers, competitors, and categories
● Developing well-informed strategic & tactical marketing communication plans
● Managing and servicing the day-to-day jobs of critical clients
● Providing the creative team with a clearly defined brief that contains accurate and concise information on the product, audience, and strategy
Experience & Qualification:
● Proven track record in developing strategic plans that benefit the client
● Good knowledge of the various media and how strategic planning influences it
● Excellent written and verbal communication skills
● Drive to be successful and perform well in all aspects of your strategic work
● The flexibility to work over several projects and balance your workload
● 3+ years of experience as an Account Planner / Client Servicing Executive
● Experience with Media/ Advertising agencies is mandatory