-Concept ideation and implementation Work closely with copy team to develop content strategy and develop a content calendar consisting of channels, media, message, type, etc.
-Ensure that content follows brand guidelines, is relevant and consistent in terms of style & quality
-Work closely with Design and Development Teams on all creative and branding initiatives
Measure and monitor social activity- find out what works, tweak and improve communications, tactics, campaigns
-Respond and react to changes within social networks
-Develop creative, innovative and relevant campaigns to achieve business objectives and create ideas on social media viral marketing
-Deliver regular dashboards on the performance of the social media accounts and derive insights that could be used to inform or evolve the social media strategy
-Monitor, respond and engage with the community on a daily basis.
-Identify threats and opportunities in User generated content and report to the appropriate authorities.
-Monitor the social universe about best practices in community management, innovative uses of social media and relevant trends and use the same to continuously improve our social strategy
-Manage team and tasks to achieve respective client goals.
Specific Knowledge, Skills and Abilities:
Possess excellent organizational, interpersonal, and influential written and verbal communication skills.
Ability to exercise judgment and flexibility in balancing program requirements, milestones, and keeping people and projects moving on schedule.
Demonstrated ability to quickly build positive team relationships.
Be able to think strategically and act tactically.
Experience: 4+ years of experience in Social Media.
Job Location: Vashi
Tagged as: social media
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