Insomniacs is looking for a Social Media Executive
Experience: 1-4 years
● Manage all client social media accounts.
● Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten
audiences and promote brand-focused messages
● Coordinates social media messaging with SEM team, Graphic designers, Video Editors, Client
Servicing team, etc. to ensure the client and the company’s digital presence.
● Audits and analyses social media presences, including digital advertising costs and returns
● Analyses social media campaigns with tracking systems to gather visitor data and determine
efficacy and areas for social media campaign improvement
● Create and maintain social media reports on a daily, weekly and monthly basis.
● Works with other departments to develop social media timelines coinciding with new product
releases, ad campaigns, or other brand messages
● Monitors and develops reports on competitor activity within social media spaces
● Suggest creative strategies on the basis of your knowledge and research on current marketing
trends and competitive analysis.
● Staying updated with the digital trends and the industry.
● Ensuring no mistakes are made on the client accounts.
● Making sure that no postings are missed.
● Covering live events (even on holidays) if the client requests.
● Being proactive about new trends on a daily basis and aligning content.
● Handling influencer marketing for the brands handled by you.
● Creating and maintaining content banks.
● Being aware of the industry trends of the brand.
● Research documents and social media strategy documents to be created and sent to the client
on a monthly basis.
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