Digital Marketing / Senior SEM Specialist / Senior SEO and SEM manager

Senior SEM Specialist at EchoVME Digital Full Time

EchoVME Digital is looking for a Senior SEM Specialist

Experience: Minimum 3 years

The ideal team member will be responsible for driving business results for clients through digital marketing

  • Analyze Campaign Requirements
  • Create Campaign Strategy
  • Identify the Right Targeting Methods
  • Prepare Ad Content and Creatives
  • Setup Landing Pages
  • Setup Campaign
  • Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms for a variety of clients.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
  • Be involved in keyword selection and audience targeting
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Generate and Share Reports
  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google Ads, Bing Ads)
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce the risk of click fraud
  • Keep abreast of PPC and SEM trends.
  • Strong knowledge of Google Analytics preferred.
  • Exceptional written and spoken communication.
  • Exceptional attention to detail.
  • Excellent organizational and project management skills.
  • Bachelor s degree in marketing, communications, or related field.
  • Excellent analytical & problem-solving skills.
  • Experience working with globally distributed stakeholders.
  • Ability to identify areas for improvement and propose innovative solutions

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