Experience: 2-5 years
ONLINE REPUTATION MANAGER (ORM) JOB DESCRIPTION:
The utmost role and responsibility of a reputation manager is to create and maintain a favorable brand
image of the company and its products. He/she is in charge of every social media account of the
company’s brands and monitors how the brands are engaging with the audience. ORM also handles
negative publicity even on the review and rating websites.
The ORM Executive is responsible for on-line content, tracking and analysis of reputation factors
and account to successful management of Brand’s reputation.
Facilitate problem resolution along with other questions.
Consistently create an exceptional consumer experience with each contact via inbound /
Performing an in-depth audit of the information on the world wide web and ensure positive
reputation of the Brand
Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g. social
media, search engines, blogs & social communities, consumer forums, etc.
Commenting positively on the most influential/negative forums and comments. • Specialize in
prevention and repair of the “Online Reputation Threats.”
Investigating the facts about the Comments.
Understand the Level of the threat and analyze and manage Online Identities.
Discuss and respond and continuously follow-up Plan Strategy and Implementation.
Utilizing sophisticated Online and Offline Techniques in promoting Positive and Neutral
Manage all review content and take necessary steps to curb inappropriate content
Track, analyze and make recommendations to account for new or revised content; optimize for
Evaluate review and survey data for trends and anomalies
Coordinate monthly performance review and recommendations
Analyze online statistics; overall trends and subsets by Sites/Rating/Keywords, identify on-going
trends and potential mitigation solutions
Provide daily, weekly and quarterly analysis to the senior management.
Educational & Professional Requirements:
A degree in digital marketing, social media marketing/branding is recommended.
Bachelors or Masters in Business Management or Mass Communication would be preferred.
Working knowledge/familiarity with social listening tools
Hands on experience on social analytics and BI Tools
Content development and management expertise is required
Additional tools like SEO and knowledge in programming will be an added advantage.
Outstanding command over written English
Experience in Education Industry would be an added advantage
0 – 5 years of experience in relevant field