AVP / Digital Marketing Head at ALTBalaji Full Time

ALTBalaji is looking to hire a Digital marketing head (AVP Level) in Mumbai

The Job is to:

1)Execute, optimise, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
2)Lead subscriber acquisition and be responsible for digital spends
3)Drive innovations and experiments and measure conversion tests
4)Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
5)Handle App store optimisation across Android & IOS
6)Excellent negotiation, quantitative and analytical skills and deep familiarity with marketing CPA, CPC, CPM, ARPU & LTV.
7)Be the in-house domain expert on best practices & new technologies

You should be:
1)MBA graduate with of 9+ years across customer acquisition, retention campaigns, customer journey management and optimization in online
2)Have knowledge of marketing analytics or customer analytics techniques like segmentation, predictive modelling, A/B & multivariate testing and conversion optimization
3)Ability to identify key segments from within new and existing databases to ensure correct targeting.

Tagged as: AVP Digital Marketing, Digital Marketing Head, Jobs at ALTBalaji