We are looking for an advertising and marketing nerd who can nurture brands by the virtue of big picture thinking,
storytelling, insight-scouting, criteria development tools and synthesis in the development of agreed-upon end-goals.
The role will entail a heady mix of research, anthropology, business consultation and communication planning.
Role and Responsibilities:
Development of appropriate communication frameworks for clients
Brand Strategy Leadership
Leading and executing client pitches, partnering with the creative team
Develop positioning recommendations
Guide market research analysis
Distil data and research into actionable creative ideas
Define brand elements and tone
Forward-thinking to anticipate future communication and technology trends
Recommending and leading growth strategies for Blue Vector
Must be confident, articulate and have excellent instincts with regard to human behaviour, business strategy
and general marketing theory
Should have a passion for creativity, culture, understanding how people think/interact, brands, platforms and
Should be familiar with, but not be constricted by, formal processes for building and evolving brands over
time and uncovering deep consumer insights
Must have excellent instincts both broadly across industries and deeply within any given capability or function.
Tagged as: Brand Strategist