Account Management / Account Planner / Brand Strategist / Brand Strategy
Account Planning / Brand Strategy at SoCheers Full Time
SoCheers is looking for Account Planners/ Brand Strategists.\
Experience: Minimum 1 year.
Who are you?
You eat, breathe, sleep brands and everything social media and digital
You always know what’s up in the digital marketing space, which brand collaborated
with whom, what was the latest campaign, what’s the next big thing in video marketing
and the likes
You always have an idea up your sleeve…those thoughts just keep running!
You imagine yourself holding a Cannes trophy very soon
You deep dive into client briefs and identify the objectives & action points, and are able
to turn them into campaigns that will provide solutions
You can think of innovative and interactive digital campaigns for new client pitches and
existing clients
You have a knack for content & design and understand the consumption patterns of your
customers
You are super curious – the research keeda is alive, you love to talk to people,
understand thoughts and behavior patterns at large (obviously talking beyond just a
Google search!) And we’re also talking about deriving actionable insights from all that
research.
The human psyche has to be one of your favourite things to think about
You have the gift of the gab – presentation skills and convincing skills are on point, let’s
call you a storyteller of sorts!
You have the thirst to learn more about advertising, always!
What will you do?
You will be a story weaver and a storyteller. You will be responsible for leading new
business pitch presentations to end to end with a narrative while owning everything from
the campaign idea to the execution of sample creatives. You will have to work in
collaboration with different teams including content, design, films, outreach, media, etc.
to ensure the pitch is an offer the client just can’t refuse!
You will work on something new every day (we mean it when we say it). We are talking
binge-worthy OTT shows while sipping wine, best tech companies, and also baby
products that make you go aww. Imagine spending one day working on Mirzapur and
then switching to luxury champagne Chandon, and from there to global giant Tata
Consultancy Services and to a kids brand MeeMee.
You will be leading & steering brainstorming sessions to make sure creative insights and
ideas come alive for both new businesses and existing clients.
You will be doing a lot of research to understand industry trends and implement
learnings from the same in the new business pitches. You will be responsible for
conducting primary & secondary research to gather consumer, category, and company
data and insights for new client pitches.
You will be adept at observing market dynamics and working on identifying brand
positioning to create proper communication routes for new clients pitches and existing
clients.
You will have to visualize ideas across multiple platforms till their execution and
amplification.